About Us

“Music was my savior growing up, hence playing live and also a music journalist interviewing Australian and International artists.”  

-Domenica Acitelli, CEO

Black Rebel Heart embraces music and sub-cultures and is designed to make you feel empowered, bold and to be able to live more courageously - the epitome of rebellious apparel/streetwear.  Black Rebel Heart is a premium, high quality edge infused emerging label designed and founded in Australia.

Inspiration came from the power of music and raw Rock&Roll rebellion.  Domenica Acitelli, CEO has an enormous appreciation for live music and has been fascinated with the influence Rock&Roll music has had on fashion over the decades.

The BoHo Rocker’ vibe has been a staple dress code for Domenica ever since her bass guitar playing days on the Sydney music scene.  Music has the power to heal and transform lives in the most amazing way.

There is a very special relationship between the band and the audience.  Concerts and immersive musical experiences bring great memories.

Some of these powerful and unforgettable shows included Iron Maiden, Tool and Guns N Roses to name a few.  Black Rebel Heart challenges preconceived ideas of Rock&Roll culture.  ‘’There’s no right or wrong way to create individualism but it does have to have a raw edge.’’